Post by indiacarownerdb on Mar 7, 2024 2:20:15 GMT -5
With the Micra Freddy , a limited edition of the Japanese city car created in collaboration with Freddy (a well-known sportswear brand), Nissan is following a new trend in the automotive sector, which for a long time was the almost exclusive domain of the male world. This trend instead sees the opening to differentiated targets as a significant driving force on the marketing side: from that audience of young people less accustomed to motors, up to "smart" and enterprising young women who also experience mobility as a necessary daily condition of their life. From the partnership with the world of clothing, this car was born with an unusual and personalized aesthetic compared to previous versions.
A collaboration that allowed Freddy to "sign" some components Chinese Student Phone Number List of the car, from the mirrors, to the side stickers and badges scattered all over the bodywork. And to promote this new "jewel", Nissan Italia is launching a prize competition throughout the country, skillfully using Selfie Marketing and the "viral" force of Influencers and S India Car Owner Phone Number List ocial Media . But let's go into more detail to understand what exactly it is: the astute marketing operation starts with a simple and well-structured online photography competition (active from 23 November to 21 December 2014) which, through blogs and social media, aims to make the dedicated hashtags #Nissan and #Micra went viral . Participating in the Competition is very simple.
Just take a photo (selfie), register on the site, upload the photo and create your own cover magazine. This will finally be inserted into the virtual showcase prepared by Nissan and once online, the participant will be able to share their personalized cover with the aim of being voted for in order to win one of the 5 Micra Freddy Kits up for grabs every week. Finally, among the 20 overall winners of the 4 weeks the super-winner will be defined, rewarded with a brand new Nissan Micra Freddy . The final winner will be selected by a Nissan/Freddy technical jury on January 20, 2015, with the following evaluation criteria: – Uniqueness of the message – Message of the photo must be in line with the values of Micra Freddy – Relevance to the theme and interpretation of this – Global quality of the final product – Attention to detail – Originality and passion for the topics addressed (Sport/dynamism/No Stress Life) MICRA-Freddy-contest With this operation.
A collaboration that allowed Freddy to "sign" some components Chinese Student Phone Number List of the car, from the mirrors, to the side stickers and badges scattered all over the bodywork. And to promote this new "jewel", Nissan Italia is launching a prize competition throughout the country, skillfully using Selfie Marketing and the "viral" force of Influencers and S India Car Owner Phone Number List ocial Media . But let's go into more detail to understand what exactly it is: the astute marketing operation starts with a simple and well-structured online photography competition (active from 23 November to 21 December 2014) which, through blogs and social media, aims to make the dedicated hashtags #Nissan and #Micra went viral . Participating in the Competition is very simple.
Just take a photo (selfie), register on the site, upload the photo and create your own cover magazine. This will finally be inserted into the virtual showcase prepared by Nissan and once online, the participant will be able to share their personalized cover with the aim of being voted for in order to win one of the 5 Micra Freddy Kits up for grabs every week. Finally, among the 20 overall winners of the 4 weeks the super-winner will be defined, rewarded with a brand new Nissan Micra Freddy . The final winner will be selected by a Nissan/Freddy technical jury on January 20, 2015, with the following evaluation criteria: – Uniqueness of the message – Message of the photo must be in line with the values of Micra Freddy – Relevance to the theme and interpretation of this – Global quality of the final product – Attention to detail – Originality and passion for the topics addressed (Sport/dynamism/No Stress Life) MICRA-Freddy-contest With this operation.